RCS Business Messaging for SMEs: Modern customer communication made easy
With Rich Communication Services (RCS), small and medium-sized businesses can achieve exactly that. RCS is the modern successor to SMS and combines the reach of traditional messaging with the features of modern messenger services: images, videos, buttons and interactive elements can be embedded directly into messages – without the need for an additional app.
More control, better branding
Compared to WhatsApp Business, RCS gives companies significantly more freedom. Messages can be customised, integrated into existing systems such as CRM or appointment software, and sent in compliance with data protection regulations. This creates a consistent brand image that directly appeals to customers and builds trust.
Practical application examples
Fitness Centre
RCS Business Messaging redefines customer service in fitness centres: Members can quickly view and adjust their contract details, discover current offers or promotions, and respond directly – without downloading an app or calling a hotline, directly in their usual messaging channel.
In this demo, you will see specifically:
- How members can access contracts and terms and conditions via chat
- How changes and adjustments can be made easily
- How special offers and exclusive promotions are presented interactively
RCS combines the simplicity of SMS with the interactivity of modern messengers: buttons, maps, secure communication.
The result: satisfied members, more efficient processes and new revenue potential for fitness studios.
Appointment booking
In this live demo, experience how RCS (Rich Communication Services) business messaging is revolutionising appointment scheduling.
Instead of endless emails or hotline queues, RCS enables direct, interactive communication in the familiar messaging channel.
In this video, you will see step by step:
- How a customer requests an appointment via RCS
- How a suitable appointment suggestion is automatically generated
- How easy it is to confirm directly in the chat
RCS Business Messaging combines the simplicity of SMS with the possibilities of modern messengers: buttons, interactive maps, quick replies and secure communication.
The result: better customer experiences, less effort and higher conversion rates.
Retail
This demo shows how retailers can use RCS Business Messaging to create seamless customer experiences. Browse catalogs and brochures, book appointments with suggested slots, and track your orders – all directly in the messaging app.
With RCS Business Messaging, retailers can transform the way they interact with customers. Instead of juggling multiple channels, everything happens in one place – the customer’s native messaging app.
In this demo you will see:
- How customers can browse interactive catalogs and brochures
- How appointment booking works with suggested times and instant confirmation
- How order tracking updates are delivered directly via RCS
RCS combines the simplicity of SMS with the rich, interactive features of modern messaging: buttons, carousels, quick replies, and secure communication. The result: higher engagement, improved customer satisfaction, and increased sales opportunities.
Optician
RCS Business Messaging takes customer communication in specialist opticians to a whole new level. Customers can browse eyewear models directly in the chat, order products, switch to the website with a single click or arrange a consultation appointment in the shop – quickly, easily and without media discontinuity.
In this demo, you will see:
- Eyewear models in an interactive gallery directly in the chat
- Orders with just a few clicks
- Redirects to the website for more detailed information
- Easy appointment bookings with the optician
This is how RCS combines the convenience of modern messengers with the advantages of personal customer service. The result: higher conversion rates, satisfied customers and more sales in brick-and-mortar retail.
Car dealership
RCS Business Messaging makes customer communication at car dealerships even more personal and efficient. Customers receive digital invitations to in-house exhibitions or open days, can discover current special offers, book appointments for services or vehicle viewings directly, and get in touch easily if necessary – all via chat.
In this demo, you will see:
- Invitations to in-house exhibitions or open days via RCS
- Presentation of special offers and exclusive promotions
- Appointments for workshop services or test drives
- Direct contact without detours
RCS combines the convenience of modern messengers with the advantages of direct customer communication.
The result: better accessibility, stronger customer loyalty and more success at events and in sales.
Success factors for small and medium-sized businesses
For RCS to be truly effective, companies should pay attention to a few points:
- Transparency & customer acceptance: Inform your customers about RCS and offer SMS or email as an alternative if necessary.
- Added value & professional content: Images, videos and clear calls to action increase interaction.
- Automation & segmentation: Saves time, increases relevance and efficiency.
- Data protection & GDPR: Legally compliant consent is mandatory.
Get started now – reach customers directly
RCS is more than just a replacement for SMS: it is a powerful tool for modern customer communication in small and medium-sized businesses. Increase efficiency, boost customer satisfaction, convey brand messages directly – all this is possible with RCS.
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