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Conversational Connect

Vonage Conversational Connect is your all-in-one platform for conversational marketing and customer engagement. The solution combines broadcast messaging, chatbot automation, and live chat via RCS, WhatsApp, and SMS in a central platform—specially designed for marketing teams without coding expertise. Achieve proven open rates of up to 98% and click-through rates of 50%, and transform static notifications into dynamic, personalized customer conversations.

Features & Benefits

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Broadcast Manager – Reach at Scale

- Multi-channel broadcasts via RCS, WhatsApp, and SMS - A/B testing functionality for performance optimization - Advanced segmentation with extended operators for granular targeting - Capacity: Up to 2 million recipients per campaign (CRM), 100,000 per campaign (CSV upload) - Failover to SMS for guaranteed deliverability - Personalization with dynamic content through assignable variables - Rich media & interactive elements: images, videos, PDFs, quick replies, rich cards, carousels, WhatsApp templates Your advantage: Reach customers on their preferred channels with personalized messages – and with up to 7x higher click-through rates than SMS.
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Chatbot automation – Conversations at scale

- Low-code/no-code bot builder for rapid implementation - Multi-channel support (RCS, WhatsApp, SMS) - Guided journey for structured interaction and data collection - Seamless human handover and vice versa - Bot builder analytics for performance monitoring Your advantage: Automate customer conversations at scale without tying up developer resources – with the option to hand over to human agents at any time.
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Unified Inbox – Real-Time Engagement

- Multi-channel inbox centralizes all conversations - Auto-away messages for out-of-office times - Intelligent routing (manual or automatic) - Message shortcuts (canned responses) for consistent communication - Customer tagging and custom attributes for better segmentation - 1:1 outbound broadcasts directly from the inbox - Agent analytics for performance measurement Your advantage: Your team handles all customer conversations in one central location – for faster response times and a better customer experience.
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CRM & Analytics – Actionable Insights

- CRM with tags and custom attributes for segmentation and retargeting - Customer & engagement analytics for data-driven decisions - Customer import for WhatsApp, SMS, and RCS via files (CSV, XLSX, TSV) - Advanced segments with conditions and filters - Data redact (manual and automatic) for GDPR compliance - Opt-in/opt-out mechanisms for consent-based engagement Your advantage: Understand your customers better and continuously optimize your campaigns based on detailed performance data.

Conversational Connect

Vonage Conversational Connect represents the evolution from static SMS messaging to dynamic, interactive customer experiences. The platform addresses the central challenge facing modern marketing teams: How can I reach customers with personalized, relevant messages via their preferred channels—in a way that is scalable, measurable, and without technical complexity?

The messaging revolution

Messaging is conversational, rich, engaging, and persistent—and significantly outperforms traditional communication channels. While emails achieve average conversion rates of only 1-5%, conversational channels such as RCS and WhatsApp deliver measurably better results: Today's consumers expect richer, more interactive communication from companies, and brands are looking for personalized, branded interactions to increase engagement and revenue.

From notifications to conversations

Conversational Connect transforms your customer communication in three dimensions:

Marketing notifications

Send promotional broadcasts about offers and campaigns. Lead customers to start chatting in RCS, WhatsApp, or SMS—or directly to your store. With advanced segmentation, you can reach customers with granular targeting at the right time.

Engagement & Consultation

Use chatbots for lead capture, customer support, product information, and advice. Offer live chat with human employees for complex inquiries. The combination of automation and human touch maximizes efficiency while providing an excellent customer experience.

Data-driven optimization

Understand customer intent through conversational channels: Questions about colors, availability, or similar products provide valuable insights. Tailor your offering accordingly. The comprehensive analytics suite provides you with detailed reports on campaign performance, channel metrics, and customer interactions for informed decisions.

Why conversational marketing wins – 6 proven benefits

  1. Reach: Conversational channels such as WhatsApp and RCS deliver significantly higher engagement rates than traditional channels (email, SMS, in-app push).
  2. Engagement: Easily capture and understand customer intent – such as questions about colors, stock availability, or similar products.
  3. Referrals: WhatsApp and RCS enable viral marketing through easy sharing with family and friends.
  4. Personalization: RCS and WhatsApp are dynamic and enable individual conversations with each customer – unlike email and SMS.
  5. Timeliness: Customers respond faster to content – ideal for time-sensitive use cases such as limited-time deals.
  6. Efficiency: Save meta advertising costs with Click-to-WhatsApp integration – the first 72 hours of conversation are free of charge.

Learn more about our APIs

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